The Extraordinary Brain | A master class with Prof. Moran Cerf

The Extraordinary Brain | A master class with Prof. Moran Cerf

Moran Cerf is a professor of neuroscience and business at Kellogg School of Management. He holds a Ph.D. in neuroscience from Caltech, an M.A. in Philosophy and a B.S. in Physics from Tel-Aviv University. Prof. Cerf’s research uses neuroscience to understand the underlying mechanisms of our psychology, emotion, decision-making, and dreams. He holds multiple patents and has published over 70 academic papers in journals such as Nature and the Journal of Neuroscience, and has spoken at TED, TEDx, PopTech, and The World Economic Forum. In this master class, Prof. Cerf takes us on a journey inside our brain. How does it work? What are the building blocks of thinking? How is it being studied? What are some of the new insights about the brain that should concern us all? Through a fascinating set of lectures, Prof. Cerf shares his knowledge about the enchanting 3-pounds between our ears. The course covers topics such as:How to improve our sleepHow memories work, how they can be changed and manipulated, and whether someone can hack into our brain to change behaviorsWhether neuroscience can improve us to become a better version of ourselves, or even eliminate our own demise All are discussed in a clear, intuitive, and colloquial way that is accessible to everyone - young and old. During this master class you will learn to share Prof. Cerf’s passion for the brain, and get access to some of the most recent advances in neuroscience. Prof. Cerf gives us a sneak peek into one of the most interesting topics of understanding in today’s world - the inner us.

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